2 LINE HEADINGS THAT
GENERATES FEELING OF NEED
SUB-HEADLINE THAT FOLLOWS THE HEADINGS
Body Text Sentence 1 – Create an emotional connection, can ask a heartfelt question. 16- 18 words.
Body Text Sentence 2 – Stating facts about what is the main problem to be solved. It can be 20-25 words here.
Body Text Sentence 3 – Elaborating the problem with an emotional pull. This part must be longer than body sentence 2. We can have 25-30 words here.
Body Text Sentence 4 – Stating the solution on how to solve the difficulty.
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Help Australians like [Recipient’s Name]
Touching quote from a person that describes their situation and how they felt before they received help, 20 words utmost.
– Recipients Name, Location
Urging Statement to respond on the above message